F600 sq ft kiosk
Founder
TOTAL OUTLAY
₹ 25 L
- —site selection
- —build-out design
- —brew school
- —opening stock
For the first mover in a city.
EST. 1987·ESTATE GROWN·LOT-042
Tea, steeped
without hurry.
Single-estate leaves, picked by hand and steeped to a stopwatch. Poured when they are ready — never before.
HARVEST 2026·DARJEELING 1,650 M·UJI 350 M·ASSAM 100 M
OriginOne estate,
One estate,
then the road.
KURSEONG TEA GARDEN · 27°08’N 88°17’E · EST. 1987
TEORA began on a two-acre plot above Kurseong, where our founder refused the auction floor’s price for patience. Four decades later we still pick by hand, fire in small lots, and number every batch like a serial — because a tea is only as honest as the origin it carries.
Everything else — the counter, the franchise, the cup — is just the estate, poured at the right temperature.
THE LEDGER
- 1987First estate
Two acres above Kurseong, Darjeeling.
- 1994Loose-leaf room
A counting house on Harrison Road, Kolkata.
- 2003Matcha studio
Stone-ground batch work in Uji, Kyoto.
- 2012First franchise
A 600 sq ft counter in Bengaluru.
- 202642 outlets, 18 cities
Every lot still numbered by hand.
The signature shelf
Six lots that define the house.
DRAG · SWIPE · ARROW
EVERY LOT FIRED IN SMALL BATCHES·STEEP TIMES BY STOPWATCH·PRICES PER 100 G UNLESS NOTED
The estate
Sown at elevation.
We do not buy from a board. We buy from a slope. Every lot we pour traces back to a named garden, a plucking date, and the hands that picked it — that is what the lot number on the tin actually is.
The gardens are shade-grown, never rushed with fertilizer, and rested a full season before we replant. Slow ground makes slow leaf; slow leaf is the whole point of the brand.
- SHADE
- 40% of plot, native canopy
- SOIL
- loam over laterite
- RAIN
- 3,100 mm / year
- HARVEST
- two flushes, by hand
TEA GARDENS IN PLUCK · JORHAT & KURSEONG · 2026
DARJEELING·ASSAM·ANHUI·UJI·FUJIAN
The steep is the ritual
One brew, four moments.
Scroll, and steep. The leaf below travels the exact path yours takes in the pot — cold water, slow warmth, full color, and the pour.
0 s
90 s
180 s
240 s
0120°C
Cold
Cold water, warmed slowly. The leaf stays folded, patient.
0265°C
Warming
First steam. The curl loosens; the aroma is still shy.
0392°C
Full color
Amber blooms. Stone fruit and wet slate begin to speak.
04Pour
Served
Poured in one slow arc. Never stewed, never hurried.
The franchise
Bring TEORA to your city.
A TEORA store is a counter, a tasting room, and a working brewery in a 600-to-2,400 sq ft room. We supply the leaf, the numbers, and the training; you run the pour. Terms are plain, written down, and the same for every city.
- 42
- outlets open
- 18
- cities served
- 14 mo
- median payback
- 96%
- franchisee retention
E1,200 sq ft counter + tasting room
Estate
TOTAL OUTLAY
₹ 55 L
- —everything in Founder
- —full training team on site
- —harvest allocation priority
Our most common first store.
V2,400 sq ft flagship
Verdant
TOTAL OUTLAY
₹ 95 L
- —everything in Estate
- —regional manager
- —matcha bar fit-out
For established operators.
01
Site & fit-out
We pick the corner, draw the room, and deliver it. You arrive to a plumbed, poured, finished store.
02
Brew school
Six weeks, 300 cups. Your staff learns to nose a second flush from a first before they pour for a guest.
03
Supply chain
One sealed lot per batch, shipped from estate to your shelf with the harvest date intact. No repacking.
04
Ops handbook
Steep times, pour counts, wastage rules. The numbers are written down so decisions are never vibes.
The store
Rooms built for pouring.
Kolkata flagship · 2012
ROOM INDEX
Four rooms, one drawing.
EVERY DOOR, SHELF AND COUNTER IS SET TO THE SAME BLUEPRINT — YOUR CITY JUST NEEDS A WALL.
- 201201Kolkata flagshipPoured concrete, warm brass
- 201602Darjeeling tasting roomEstate timber, mist glass
- 202103Uji matcha counterStone, charcoal, green tea wash
- 202404Pune street kiosk4 sq m of amber light
STORE SPECTEORA STANDARD № 7
Darjeeling tasting room · 2016
Uji matcha counter · 2021
Pune street kiosk · 2024
EVERY STORE FITS OUT TO THE SAME DRAWING — YOUR CITY NEXT
Word of mouth
Poured slowly, remembered fully.
I signed in March and poured my first cup in July. The site team did the legwork — I did the tasting. That is the whole difference.
The brew school was the point. My staff can now tell a second flush from a first by scent alone, and the guests feel it.
Their Silver Needle tastes like rain on warm stone. I have not bought tea anywhere else in three years.
Every harvest email reads like a letter from the estate, not a campaign. I read them the way other people read the paper.
The conversation
Open a conversation, not a form letter.
Tell us where you pour from. A member of the expansion team — not a bot — reads every line and answers within two working days.
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